Spooky Sixteen
Halloween Campaign
ROLE: Strategy and art direction. Produced logo for the campaign and digital assets.
Client: UNC Chapel Hill
Date: October 31, 2017
Services: Logo, Animation, Digital, Video
About the Campaign
The Carolina Union ran a costume contest for Halloween that was conducted using Instagram’s poll feature. While the campaign increased engagement on our social media, our main goal was to maintain the reputation of the Carolina Union as a fun and festive environment.