AACE Annual Meeting 2021: Envision

JPA has developed the AACE conference branding each year, but the 2021 conference was unique in that the visual direction needed to reflect AACE’s new logo and branding. The main motif is a ribbon (lifted from the new AACE) logo that is used as a framing device. Given the conditions of the pandemic, we had to ditch physical collateral and instead created a robust toolkit for a virtual conference.