HealthCare.gov – “Here for You”

Health insurance is complicated. And it’s hard to understand all the rules around it. And there are lots of rules and regulations. So how do we make health insurance less complicated for people who need it at a critical time in their lives? 🎵 Make it into a song! 🎵

We created a fun, catchy campaign to let all Americans know that if they experienced a life event - having a baby, losing their job, turning 26, moving, etc - they were able to sign up for health insurance outside of the regular open enrollment period at HealthCare.gov.

And the results? More than 3 million Americans enrolled during the campaign period. Our campaign also helped bring the uninsured rate down to 8% - the lowest in U.S. history. We also got a shout out from President Biden too.🎙️

That’s news worth signing about.