AACE The Lowdown
ROLE: Infographic design, illustration, icon design
Client: American Association of Clinical Endocrinology
Website: aace.com
Date: October 21, 2020
Services: Digital, Illustration
About the campaign
The Lowdown on Low Blood Sugar campaign teaches people about the signs and symptoms of a low blood sugar episode, as well as encourages them to mitigate those symptoms. The infographic tells The Lowdown story, while also serving as the basis of GIFs that spotlight various topics, including recognizing and preparing for a low blood sugar emergency. These materials highlight the feelings and signs that a person with diabetes may experience during a low blood sugar emergency.
Infographic
Animated GIFs
CREDITS
Art direction and branding by Kathleen Elliott (Art Director, JPA Health)
GIF Animation by Kristen Grosshans (Videographer, JPA Health)
