MSD Animal Health World Rabies Day
ROLE: Art direction, logo design, campaign execution
Client: Merck/MSD Animal Health
Date: Ongoing
Services: Digital, Logo
About the campaign
MSD Animal Health brought in JPA to assist with World Rabies Day, which happens on September 28 every year. I created a toolkit that included flyers, email banners, social media graphics, and GIFs for 8 lockups, with versions for North America and the UK/Global. The toolkit was used by MSD Animal Health and its partners. The 2021 campaign uses 4 new lockups.